campaign
Play out consistent messages across your key marketing channels and get to know your customers better.
From personalized messages to multi-level, automated campaigns, you always ensure that your content is highly relevant.
Include behavior-based triggers or events in your campaigns so that you reach your target groups at exactly the right moment.
Johanna Blank
Online/E-Mail-Marketing und Web Merchandise, Dorothee Schumacher
How can you design an effective website to increase sales without reducing margins? Online retailers often have to run campaigns manually and instinctively, which usually leads to average results that require improvement.
Our solution uses big data analytics to automatically integrate personalized product recommendations into emails or send trigger emails to the right recipients at exactly the right time, resulting in leading personalization in the market.
Say goodbye to the “one size fits all” dispatch time. Use AI-supported send time optimization so that your email is waiting in the inbox of every recipient at the right time.
Set up standalone campaigns that inspire your customers in no time at all.
Design appealing emails quickly and easily using a sophisticated modular system.
Check your mailings in more than 80 clients for correct display.
Attractive transactional emails make you stand out in your customers' inboxes and draw attention to your company.
Inform users quickly and effectively about news and offers
Ensure happy customers - and higher sales - with individual incentives
Send your messages to millions of recipients with excellent deliverability.
Develop multi-stage campaigns with action- and event-based mailings tailored to different target groups and in fully automated mailing cycles.
Reach your customers via different touchpoints with consistent messages, for example via...
Emphasize time-limited offers with animated countdown timers.
Use comprehensive response data to optimize your communication individually for the needs of your target groups.
Clear dashboards or in-depth analyses, you decide what you want to see.
Inspire your customers with relevant communication.
Optimizely Campaign can be connected to Microsoft Dynamics CRM and Salesforce CRM to synchronize data.
Create your own customized dashboard to dig deep into your campaign data.
Inform customers about news and offers directly in the browser.
Integrate automated print mailings into your omnichannel campaigns to address customers in an even more targeted manner.
Data protection and confidentiality with regard to customer data are two challenges that many providers face, as not only customer requirements but also legal requirements have to be taken into account. Optimizely Campaign was developed from the ground up with a high level of security in mind. It is one of very few platforms to have ISO 27001 certification. It is a testament to the rigorous processes in place to protect customer data from unauthorized access. The solution also places great emphasis on data protection and helps you to send privacy-compliant messages.