ROADMAP & RELEASES
Latest updates for Personalization
Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys.
Drag and Drop Rearrange
in BETA
Last quarter we introduced the new visual editor that overlays onto your site for modern, reliable, effortless editing. This quarter we're continuing the upgrade with new capabilities:
- Rearrange elements on a page with ease by dragging and dropping. Sign up for the beta!
- Select an element and easily move it before or after another element
Frequentist Stats Engine
in development
A widely-used methodology for analyzing experiment results over the duration of a set period of time, the 'Fixed Horizon' Stats Engine will offer an additional model for customers in regulated environments and/or with well-defined traffic over specific time durations.
- Ideal for regulated environments
- Supports pre-defined test durations
- Enables consistent, auditable analysis
Bayesian Stats Engine
in development
A flexible and faster way to test. It tells you the probability that a variant is winning in real-time, so you don't have to wait for a fixed end date. You have the flexibility to check theresults at any time.
As visitors enter your test, the engine constantly calculates the "Chance to Beat Original." Once that number is high enough for you to feel confident (we recommend 90%or higher), you can stop the test and ship the winning experience.
Opal AI to build Variations
in development
Tired of waiting for developer resources to build your variations? Opal is here to eliminate that bottleneck, empowering marketers to independently create highly impactful tests with clicks, not code. This game-changing feature unlocks what non-technical users can do, transforming how you approach experimentation and creating personalized experiences.
- A new Opal button at the bottom of the Visual Editor allows you to click straight into Opal to help build your variations/experiences
- Translates your prompts into custom JavaScript or CSS to edit existing elements or add new elements to an experience
- Generates suggestions to enhance elements or sections of a page
Akamai Support for Edge Delivery
in DEVELOPMENT
Customers using Akamai as their CDN will be able to leverage Edge Delivery for fast, flicker-free experiences.
- CDN processing: Assign users to experiments and apply changes at the edge before your webb page even reaches your visitors
- Boost page load: Less JavaScript delivered to yoru visitors means faster website performance
- Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them
Next Generation Experimentation Analytics
Unlock deeper insights by bringing advanced analytics directly into experimentation. The new results page and expanded exploration tools from OA become available for WX and FX.
Key benefits:
-
Access richer analytics directly within experimentation workflows.
- Use the new results page to connect test outcomes with deeper exploration tools.
- Unify analytics and experimentation so test results become data-driven stories.
Images are for illustrative purposes and subject to change.
That's all for now! Read our Release Notes for more information on all releases.
